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UPDATE: This site's URL will soon be pointing to my new site at bridgmancontent.com, which is already making me look 10 years younger.
Two marketing agencies, three multinational corporations, my own shop...


Archer Malmo logo - ad agency - Memphis

Senior digital content specialist   
2014-present

Copywriting about canine and feline pharmaceuticals for Zoetis (formerly Pfizer Animal Health)Planning and crafting clear, optimized content for busy audiences (clinician-facing and DTC) in compliance with FDA advertising regs. Additional projects for Dell EMC (for their OEM Internet of Things and telecom solutions), Valent (ag chemicals), Baptist Memorial Health Care, The Cotton Council, Juice Plus+ and Evergreen Packaging.

Digital media: email campaigns (via Marketo and Salesforce), native advertising (advertorial), Google AdWords (paid search), sales-support media, web content, optimized landing pages, social media messaging/reputation management and Facebook ad copy.



        

Freelance business writing & content marketing 
2006 – present
 
Selected Clients
  • International Paper: content support for major IT Communications project (as contractor) 
  • MD2P.net - medical patient education collateral
  • Buckman Laboratories - collateral
  • Adams Keegan - Web site content overhaul and refresh for national HRMS and BPO provider.
  • Co-author of Lonely Planet travel guide, Louisiana & the Deep South
  • Cambridge Technology Partners co-wrote white paper on globalizing enterprise sites
  • Jack Nicklaus Companies market research
Published Articles
Utne Reader, Bioworks, MedTech Executive, BOOK magazine, Memphis Business Journal, Fodor's Tennessee, Gadfly, Restaurant Marketing, Memphis magazine, Memphis Flyer (three cover stories).  
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Read examples on my Bylines page.


Marketing manager, Oracle and SAP practices 
2011-2013

Tata Consultancy Services (TCS) is a global IT services, consulting and business solutions organization; part of the Tata Group, India's largest conglomerate. TCS competes with Accenture, PwC, Deloitte, IBM, CapGemini, Infosys, Wipro and Cognizant.
  • My responsibilities include global marketing communications support for TCS' Oracle, SAP, CRM and Microsoft consulting practices.
  • Strategic planning: Supporting market research and analysis projects and applying the resulting strategies across all marketing plans.
  • Content creation: Writing and researching web content, white papers, thought leadership content, case studies and brochures.
    See my portfolio.

smith and nephew orthopaedics

Marketing communications manager
20072009

Smith & Nephew is a London-based medical technology manufacturer. Its orthopaedics business unit is headquartered in Memphis.

  • Trauma editor for salesforce extranet content, helping guide structure and content of TraumaLife (quarterly), SalesLife Week, SalesLife Online.
  • Project manager for development of promotional materials and surgeon-facing Web content.
  • Creation and report/analysis of online surveys to sales/distributor network.
  • Developed and executed a bulk SMS (text-messaging) program for internal audience.
  • Client contact to advertising agencies, interactive and video production vendors.


inferno logo - advertising agency

Public relations manager
2002–2006 
  • Led agency media relations team: senior copywriter for media releases, features, white papers, client bios/profiles, web content
  • Designed content structure and researched usability standards for online press centers. 
  • Client coverage with CNN, New York Times, Wall Street Journal, Washington Post, The Times (London), Popular Science, This Old House (print & broadcast).
  • Positioned BPO firm Primacy Relocation (principal client) as industry thought-leader via planning/execution of content and media relations for dual national ranking-surveys on cities’ viability for relocating families and singles, resulting in 800% improvement in organic search results. See video>
  • Drove successful media-relations campaigns to place agency executives on Memphis Business Journal’s “Top 40 Under 40,” two client firms to Business Tennessee magazine’s Fast50, and two client firms to MBJ’s “Best of Memphis.”
VIDEO: One of two CNN appearances for Primacy Relocation CEO Matt 
Spinolo, discussing the Best Cities for Relocating Families survey.

                                                 
Public relations account manager
2001-2002
Account service and content (public relations, interactive, advertising) for FORTUNE 500 food & beverage companies Kraft Food Ingredients and The Food Technologies division of Praxair (Union Carbide).
  • Created and implemented new system for measuring ROI of media coverage in trade media.
  • Analyzed story angles of existing coverage of client competitors, advised client executives on observed trends and newsworthy opportunities.

                     2003-2005

Influential wetland-conservation advocacy group and 501(c)(3) land trust, responsible for permanent protection of nearly 20,000 acres of the Wolf River's 42,000 acres of bottomland habitat within its 100-year floodplain.

President
  • Volunteer post: Led board of Memphis' largest independent conservation organization (1,000+ members, 5 paid staff)
  • Conceived & organized the honorary "Trustees" council (civic & corporate leaders)
  • Successfully lobbied West Tennessee's congressional legislation to push funding of Corps of Engineers $9M restoration project.
  • Successfully lobbied Memphis City Council's Parks Committee to put Greenway Master Plan back on the table.
  • Petitioned TDEC and TDOT to erect river watershed signs on roadways.
  • Helped secure legislative clearance for TWRA to set its own fee structure in order to generate more funds for wetland conservation.
  • Awarded National Conservation Medal from NSDAR.

EDUCATION

University of Memphis

BA in English, 
minored in Marketing.