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UPDATE: This site's URL will soon be pointing to my new site at bridgmancontent.com, which is already making me look 10 years younger.


Strategic value

Seasoned marketing communications manager with eight years of experience in agencies, five years on the client side in corporate communications and three years with editorial departments of industry magazines. 

  • Brand positioning and creative messaging strategies for competitive markets and product launches.
  • Produce integrated marketing plans, creative briefs & competitive intelligence.
  • Plan web and mobile content for internal and external readerships.
  • Organize and integrate online pressroom content based on journalists’ preferences/habits. 
  • Discover what is authentically newsworthy about your company and make it news.
  • Position your company's executives as thought leaders within their field, positioning them as go-to predictors of future industry trends.

Tactics and deliverables
  • Content editorial: planning, writing and integrating web, social and email copy (CMS-ready).
  • Digital media: email campaigns (via Marketo and Salesforce), native advertising (advertorial), Google AdWords (paid search), sales-support media, web content, optimized landing pages, social media messaging/reputation management and Facebook ad copy.
  • Business writing: feature articles, case studies, executive biographies, native advertising, white papers, op-ed columns and speeches.
  • Media relations: strategic planning, press releases, talking points and media pitches.
  • Print collateral development
  • Trade-show and conference marketing
  • Vendor management

      



Subpages (1): Creative Portfolio
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Gary Bridgman,
Aug 5, 2010, 8:51 PM
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Gary Bridgman,
Aug 5, 2010, 8:36 PM
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Gary Bridgman,
Aug 5, 2010, 8:32 PM
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Gary Bridgman,
Aug 5, 2010, 9:00 PM
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Gary Bridgman,
Aug 5, 2010, 8:39 PM
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Gary Bridgman,
Aug 5, 2010, 8:34 PM
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